Highlight adult intelligence
and individuality
BRAND CONCEPT
ZOOM was born as a design pen in 1986. Uniquely unconventional pens representing Japanese aesthetics satisfy our curiosity when we make a choice based on our taste and stimulate our creativity.
This series seeks a high level of compatibility between universality and innovation pursued with free-thinking and unconventional ideas at a high dimension.
The unique designs satisfy our curiosity when we make a choice based on our taste and stimulate our creativity.
A highly practical and functional series with a simple and modern design.
A new standard for young business people who want to be casually assertive and give a good impression.
This series interprets and expresses the culture and spirituality of Japan in a unique and formative manner.
Ying represents elegance and harmony. We want you to feel the elegance of Japanese harmonious beauty that resonates in the minds of whose who hold the pen.
A new form of pen designed for those who love Japan.
BRAND HISTORY
ZOOM has launched a number of unique products. Find information about the first ZOOM’s representative models of its initial days when the concept of ZOOM was given a physical form.
Beginning of a new writing instrument
In 1986, when digital data entry began to form part of our daily lives, Tombow proposed a new function of writing instruments.
The writing instruments of the ZOOM series are designed to demonstrate human creativity that digital advances are not capable of.
The first two models were an impressively thick ballpoint pen 505 and an unprecedentedly thin mechanical pencil 606. The products of the ZOOM series have had different futures, such as thick, slim, thin, light, and beautiful, expanding creative possibilities.
A wide range of products have been released from the 505 series characterized by a very thick body with a rubber grip.The first 505 model has been a steady popular item.
Designed to be as thin as a card,this innovative pen has created a new movement in writing instruments.It is thin enough to be placed in a notebook or a book to be carried around, expanding the writing scene.
A model designed after the extra-thick 505 and the ultra-thin 606 to be easy to use and as slim as possible.This stylishly designed pen has a clip, knock, and grip of different and unique shapes.
The design has been highly valued and won many prestigious design awards worldwide. The series has been popular to this day.
“808” was nicknamed “Egg” from a shape like an egg that smiles involuntarily.Gently fit in the hand, its comfort is a creative and unique design that makes new ideas fly.
A fountain pen was also released in addition to the water-based ballpoint pen.
To be continued…
BRAND TOPICS
| 2019.2.20 | Launch of ZOOM 505 META, a water-based ballpoint pen in a metal barrel |
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AWARDS
| ZOOM 707 |
1990 Baden-Württemberg International Design Award 1989 Design Plus Award
1989
Red Dot Design Innovation (current Red Dot Award) |
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| EGG ZOOM 858 |
1989 Red Dot Design Innovation (current Red Dot Award) |
| HAVANNA ZOOM 515 |
1990 Red Dot Design Innovation (current Red Dot Award) |
| HAVANNA ZOOM 505 |
1990 iF Design Award |
| La Nave V472 |
1994 Design Plus Award |
| La Nave OCEANIC |
1993 Design Plus Award |
| La Nave ESPANA |
1994 iF Design Award 1994 Baden-Württemberg International Design Award 1994 Design Plus Award |
| ZOOM 414 |
2006 iF Design Award |
| ZOOM 727 |
2006 iF Design Award |
| ZOOM Ying-HASHI |
2018 Red Dot Design Award |
| ZOOM Ying-SAMON |
2018 Red Dot Design Award |
OTHERS
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