Lots of “I did it!”
Tombow’s Yo-i

BRAND STORY

Yo-i supports children
in their first writing and drawing experience

Support first experience with stationery & school

In 2012, Tombow released Yo-i, a stationery series for small children to support their first drawing and writing experience.

The series has a variety of uniquely designed products suitable for different stages of children’s growth to help them use each tool.
Children will enjoy learning how to write and draw by themselves.

The mark expresses the sun with the palm and the meaning of growth.

character Tetotancharacter Tetotan

AWARDS

Water-Based Crayon

2012Kids Design Award

2012Kids Design Award winner

Discover more

  • MONO
  • PiT
  • Zoom
  • ippo!
  • Yo-i