![Yo-i](/assets/img/brand/yo-i/mv_logo.png)
Lots of “I did it!”
Tombow’s Yo-i
![](/assets/img/brand/yo-i/mv_sp.jpg)
![](/assets/img/brand/yo-i/mv_pc.jpg)
BRAND STORY
Yo-i supports children
in their first writing and drawing experience
Support first experience with stationery & school
In 2012, Tombow released Yo-i, a stationery series for small children to support their first drawing and writing experience.
The series has a variety of uniquely designed products suitable for different stages of children’s growth to help them use each tool.
Children will enjoy learning how to write and draw by themselves.
![](/assets/img/brand/yo-i/logo.jpg)
The mark expresses the sun with the palm and the meaning of growth.
![character Tetotan](/assets/img/brand/yo-i/avatar_sp.png)
![character Tetotan](/assets/img/brand/yo-i/avatar_pc.png)
AWARDS
Water-Based Crayon |
2012Kids Design Award |
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Yo-i Okeiko Pencil Set |
2012Kids Design Award winner |
OTHERS
Discover more