Tombow Pencil Co., Ltd. (Head office, Kita-ku, Tokyo, president and Akihiro Ogawa) will start sales of new and promoted pencils in 2019 starting in mid-January.
The new color pattern of our 19 spring pencil is a simple plain “plain”, “print” of stripes and dots pattern, and the texture of the wood skin is warm “natural” = below the photo =. The color pencil is easy to open and the desk can use a wide slide can.
“School stationery brand Ippo to support one step to learning!” ( ippo! ) will celebrate the tenth anniversary of this year, renew the symbol mark, packaging and product design, and get off to a new start.
The start date of the sale will be a stationery shop, a mass merchandiser, etc., but it is standard to start from mid-January. Ippo of this fiscal year! The sales plan for the ippo! series is approximately 1 billion yen (retail price).
The solid color is about 2 extra! The trend of Writing instruments for new enrollment and advancement
From our survey on the pattern of pencils used at school (duplicate answer formula)
When asked about the designation and the recommendation of the pencil by the school and the teacher, about 40% (42%) recommended “plain”. Plain color is approximately 10% than last survey 8 years ago(13%. The designation and recommendation by the school and the teacher were answered that “there was not” about half (54), and it was almost in line with the last survey.
When asked about pencils currently used by children, about two-thirds (66%) were “plain” and about half (56%) were “characters / patterned”. About 30% (28%) decreased with the characters etc. from the previous survey, and the plain color increased about 20% (19%). (A survey target is a 1-3 grade primary school parent. The first 2008 (target 696), the second 2016 (target 235), web survey, multiple response type. Details.)
The company will sell new entrance and advancement pencils that meet the needs of children, guardians and schools as a pencil in the 19th spring.
■ “Ippo ( ippo! )! Kakikata pencil “hex
This is a learning pencil for elementary school students. A wide range of degree from Hb to 6b meets the needs of children who prefer dark pencils. The sales unit is a dozen (12 pencils) and paper boxed.
In 2019, it is a plain, print, natural three-color pattern. “Plain” is a blue system, pink system, shades of green, and is a new color of plain color finish that does not get tired. “Print” is a non-character pattern centered on stripes, dots, and star patterns, and it is a new color pattern that satisfies fun and individuality. We have adopted the popular color lime green and light purple together. “Natural” is a warm finish that values the texture of the wood skin (the color is similar to the previous year).
Manufacturer’s suggested retail price of ippo! kakikata Pencil is 600 yen (648 yen tax incl.) and 3 pack tax (162 yen tax included) by a dozen tax. degree is 5 KINDS of HB, B, 2B, 4B, 6b. The size of the pencil is 176mm in length and 7.7 mm in diameter.
■ A little short “Ippo ( ippo! )! For the lower grades: the Hexagon/triangle
It is a pencil series which considers that the length of the pencil is shortened to 15 millimeters, and the wobble in the writing is likely to be near the face in accordance with a small lower grade of the body (the shortened device was released in 2009). You can choose the hex and triangular axes. The degree is B and 2b, and the writing line is thick, and there is a feature that the core is difficult to break smoothly. The sales unit is a dozen pencils and paper boxes, with 11 pencils and a red pencil (Ippo! Round red pencils). A red pencil is often designated as a Writing to prepare for admission.
The new pattern of 2019 is plain, print, and natural three patterns. The contents are the same as the “Kakikata pencil” above.
The manufacturer’s suggested retail price of the ippo! low grade for scraping pencils is 600 yen by a dozen tax (648 yen tax), 2 kinds of degree B, 2b, the pattern is five hex, triangle is three kinds. The Pencil size (book) is 161mm in length, a maximum diameter of 7.7 mm, a triangular axis length of 161mm, and a maximum diameter of 7.4 mm.
■ Easy to open, desk can be used widely “Ippo ( ippo! )! Slide can input colored pencils
It is a pencil with easy-to-use slide cans. Slide the lid to open it without the power and the Knack. Slide the thumb to the place where the “drill” is displayed. It is possible to open even by a weak force by natural operation. Because the lid of the slide can be removed and laid under the can body, the cover does not take space on the desk. The color band (color bar) is printed on the cover. The first order can be maintained when the color and the color are combined. I put a name writing space in each color pencil one by one, and the can also have a big name space. (The device of the slide can be released in 2009).
ippo! The manufacturer’s suggested retail price is 800 yen (864 yen tax included) by tax, and 24 colors of the manufacturer’s MSRP price is 1,600 yen (including tax). Two kinds of 12 colors and 24 colors. 12 colors (can external size) width 110, length 192, thickness 13mm. 24 colors (Can outline size) Width 205, length 192, thickness 13mm.
■ “Red” and “blue” convenient for the second round
“Ippo ( ippo! )!” Round red pencil/red blue pencil/Blue Pencil
Red and red, with a reddish-color pencil, also strongly colors the notes and prints of low-whiteness recycled paper. Traditionally called “Red pencil”, the color Shin is “vermilion (Vermilion)”, but this product is a hue (color) is brought closer to red (red), the brightness is raised slightly, and the color is enriched by lowering the saturation slightly.
I also lineup a convenient blue pencil for the second round after the round with a red pencil. A dozen box specifications of “blue pencil for round putting” are also released in response to the request.
Both axes are hard to roll. In general, the red-blue pencil of the circle Axis had the voice of the user such as easy rolling down.
ippo! Manufacturer’s suggested retail price of the red pencil/red blue pencil/blue pencil for ICPO round attached is 720 yen by a dozen tax (777 yen with tax), 120 yen by two pack tax (129 yen tax included). Pencil Size (book), length 161mm, maximum diameter 7.7 mm.
The schoolchild stationery brand “ippo (IPPO)!” Of the dragonfly pencil has renewed its mark with the 10th anniversary this year
Schoolchild stationery brand ippo (Ippo) to support one step (ippo) to learning!
[Materials] Survey Questionnaire survey for parents of primary school grade 1-3 Conducted 1st January, 696 people / 2nd January 2016, 235 subjects, web survey, questionnaires were double-answered