Tombow Pencil Co., Ltd. (President, Akihiro Ogawa, head office, Toshima, Kita-ku, Tokyo), in commemoration of the 100th anniversary of its founding, established a new mark and logo type that symbolize the mark of the Tombow , and since 2011, we have been introducing the transition mainly from products. As of February 2013, the introduction of the transfer of forms, signs, etc. was completed, and it was introduced to almost 70% of the products, so we will inform you that we have introduced this as our new corporate logo mark. The new corporate logo is as follows:
(About registration)
The new corporate logo marks the world unification, and Japan in 2010, the trademark registration was mainly made in stationery, and it has been registered in 58 countries overseas.
(Status of Implementation)
The new corporate logo will be introduced to all main products. The target varieties are 226 varieties and the target products are 1,189 items (based on the domestic/2013 Tombow Comprehensive catalogue).
Mid Feb., 2013 the transition has been completed for forms, signs and publications. About 70% of the products were introduced into the product. Because there are a lot of management items, the pencil kind has gotten the grace for a while.
※ Note that the old and new mark display products may be mixed during the transition period, but please understand.
The new corporate logo to be introduced is unified into all products. It is the first time for us to introduce a unified corporate logo to all varieties and products that are shipped to Japan and overseas.
(About design)
The Tombow of a new mark was made upward, and the feather of the Tombow was made a shape of infinity. I expressed my desire to achieve infinite growth in an infinite area.
The new mark has a plump hand-drawn taste different from the one designed by the computer such as making the nuance of hand-drawn felt, and leaving the tradition beauty of “stop splashing and brushed off” in the feather of the Tombow Decided on this.
Mr. Yutaka Sasaki (Director of Japan Design Center, director of the brand Design Institute), design is Mr. Takeshi Ota (Japan Design Center, OTA Group creative director).
(100th Anniversary and history of Tombow Mark)
The company was founded in February 1913 (Taisho 2) in the name of “Ogawa Shunnosuke Shoten”. It was the year of the 100th anniversary of the founding of 2013.
In 1927 (Showa 2) years after the establishment, it gained popularity by the release of the high-quality pencil which adopted the Tombow Mark, and the base as the pencil maker was released after various pencils which bearing the Tombow Mark was hardened. In 1939, when the organization was changed to a corporation, the company name ” Tombow Pencil ” and ” Tombow Mark” were made a house mark.
In 1957, the art director, Mr. Takafumi Kono, asked for the design of the Tombow logo, and we tried to unify the modern design of products and packages. Since then, the company has developed into a comprehensive Writing manufacturer with ballpoint pen pens, marking pens, sharp pencils, and other Writing instruments diversified.
In addition, since 1970, “MONO Plastic Eraser ” and stick glues “PiT” gained popularity, expanding the business field to “write, erase, stick”. We made an effort to cultivate these brand products. The use of the Tombow Mark also left a Tombow mark only for pencils, and there was a time when it did not use it for other products and the product for export, too.
The corporate logo mark, which is the symbol of the Tombow Mark introduced on the 100th anniversary, will be displayed in a unified view of all products, forms, and signs, including domestic and overseas, aiming to globalize corporate activities and corporate image.
New corporate logo Display in fact
